Susan Gongol

Thriving Non-Profits Program Coach

Susan helps organizations design and launch fee-for-service programs that create sustainable revenue streams. She emphasizes organizational readiness, overcoming resistance, and ensuring follow-through, helping mission-driven organizations move from strategy to action.

Biography

Susan is the owner and Managing Director of Surge Advisory, specializing in business model transformation, revenue diversification, pricing strategy, and change management for research and non-profit organizations.

She brings nearly two decades of airline industry experience in revenue management, operational strategy, and product management. She specializes in translating data into strategy, building stakeholder alignment, and driving adoption of new business models.

Susan helps research and non-profit organizations design and launch fee-for-service programs that create sustainable earned revenue streams. She emphasizes organizational readiness, overcoming resistance, and ensuring follow-through, helping mission-driven organizations move from strategy to action.

Areas of expertise

Business model transformation, Revenue diversification strategy, Fee-based service design, Pricing strategy, Strategic planning, Implementation and change management, Stakeholder alignment.

Location

Calgary, AB

Working Language(s)

English

Start coaching with Susan

Interested in coaching support from Susan? Complete our short contact form to share your goals and let us know how we can help your organization thrive.

CONTACT US

We respectfully acknowledge that our offices are located on the unceded, ancestral, and traditional territories of the lək̓ʷəŋən-speaking peoples, also known as the Songhees and Xʷsepsəm Nations, who have historical relationships with the land that continue to this day.